A record number of nurses, midwives and health visitors engaged with the programme during the recent week of action
On Monday 28 June, the Genomics Education Programme launched its fourth and biggest #GenomicsConversation week of action to date. The event focused on the nursing, midwifery and health visiting communities and allowed us to respond and act on feedback provided through our 2020 genomics awareness survey.
Key themes and activities
Each day of the week was dedicated to one of five key themes, with a tailored calendar of activities created to support each theme. New activities for 2021 included:
- a series of podcasts, including an introduction to the #GenomicsConversation;
- the first of three free webinars hosted by the RCNi, which had over 600 attendees;
- a new genomics in midwifery resource; and
- Q&A blogs with members of the nursing, midwifery and health visiting communities.
If you missed anything – don’t worry! A fully interactive calendar of activities is available to download, and all the related resources are now available on our website.
Record levels of engagement
We want to extend a massive thank you to everyone who supported and engaged with our campaign during the week itself and in the weeks leading up to it. The response has been incredible, and we could not have done it without the support of the nursing, midwifery and health visiting communities. For those interested in the stats, the #GenomicsConversation had a reach of over 900,000 – the biggest yet – and was seen by over 1,400,000 Twitter users over the course of the week. You can view the full breakdown on our #GenomicsConversation webpage.
The hard work doesn’t end here. As we begin to plan for the #GenomicsConversation 2022, we need your help to ensure the next campaign is our best yet. Are there still gaps in your knowledge or questions that were left unanswered? Which activities did you enjoy and would like to see more of? Share your views today and help shape the conversation in 2022.
We’re pleased to announce that the next #GenomicsConversation will take place on 20-24 June 2022. See you there!