This resource includes seven personas, each highlighting a different role in pharmacy practice. Each persona describes what the professional considers day-to-day in their practice with a focus on what their role is, what motivates them, what they need from genomics education and the barriers they face to learning. The personas introduce general themes and areas that may be important to consider as we move towards delivering genomics-informed medicines optimisation to patients as services develop.
The personas included in this resource are advised for use in interactive meetings and presentations, or as a tool to inform and structure thinking around future pharmacy roles in genomics. Depending on context, it is suggested they can be used as a tool in the following ways:
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to identify key general learning needs that should be further explored for pharmacy professionals new to genomics;
- to explore how pharmacy professionals feel about the introduction of genomics into their current role;
- to help system leaders consider workforce needs for delivery of new genomic services; and
- as a template to further develop specific personas reflective of local practice.
This resource was produced by NHS England’s Pharmacy Workforce Group for Genomics with input and feedback from pharmacy professionals across the healthcare system.
