Guidance and messaging to help you get the most from this year’s genomics week of action

The eighth annual #GenomicsConversation campaign will take place from 3 to 7 November 2025, helping you discover more about genomics and what it means for you, your practice and your patients.

This year, the event will focus on creating connections in genomics. That might mean finding out how to get support in your genomics learning journey, exploring ways to delve into the subject with colleagues, or understanding how to talk about genomics with patients. Whatever your level of knowledge and experience, there is something for everyone.

Remember, you don’t need to know everything about genomics, but the right level of knowledge and confidence will make a huge difference in your practice. So join us, and let’s talk genomics.

Themes for the week

Monday 3 November

Creating knowledge connections

Tuesday 4 November

Creating connections with colleagues

Wednesday 5 November

Creating connections with patients

Thursday 6 November

Creating connections with the genomics community

Friday 7 November

Creating connections with fellow genomics learners

How can I get involved?

We really appreciate your support in ensuring our message reaches the whole healthcare workforce. Why not try some of the activities below, or come up with your own? Remember to link in your activities with the daily themes.

  • Produce an audio interview, vlog or blog with a genomics specialist or a healthcare professional who has been on their own genomics journey – perhaps they came across genomics late in their career and followed a new path. Let’s see as many professions and workforce areas as possible represented throughout the week.
  • Facilitate an interview with a healthcare professional who has recently learned about genomics. What are their thoughts for the future?
  • Host a session of our genomics game. You could even set up a competition between different teams in your trust or region.
  • Take over a Trust’s social media account for a day, or even the whole week.
  • Facilitate masterclass events for a specific workforce group, such as nursing and midwifery. These could feature expert speakers with the aim of educating your audience about the different genomics career paths.
  • Run webinars, presentations or Q&A videos aimed at a particular workforce group. Our website is full of educational content that you could use for this purpose, and promote and share throughout the week.

Remember to keep us updated so we can share news of your planned activities across our networks.

Social media, images and the #hashtag

Please include the #GenomicsConversation hashtag in all your posts throughout the week – and of course, please add any other relevant hashtags, such as #genomics, #genetics, #FutureNHS, #TeamCNO, #GenomicsInMidwifery, #NHSMidwives, #HealthVisitors, #pharmacy, #medics, #Nurses, #AHPs, #Doctors, #Paramedics, #GPs, among others.

Remember to tag @genomicsedu in your X (formerly known as Twitter) and Facebook posts, or @genomics-education-programme on LinkedIn, so we can share and repost your content. Please also tag your regional Genomic Medicine Service Alliance (GMSA) – their X and LinkedIn account details (respectively) are below.

Campaign images (coming soon)

You are welcome to use and modify any of our campaign images in your posts or activities. When they are published, they will be free to download from our Flickr album.

Sample messages

Here are some sample messages you could post in the run-up to and during the #GenomicsConversation week. Please consider your audience when choosing which post to use or adapt.

Non-targeted posts (where no professional group is mentioned)

  • What is #Genomics and why is it important in today’s #NHS? Take part in #GenomicsConversation week from 3 to 7 November to find out how it’s already transforming healthcare practice and improving outcomes for patients like yours.
  • We’re taking part in the #GenomicsConversation! Join us between 3 and 7 November to discover what #Genomics means for your practice and how to increase your confidence in using genomics terminology in the clinic.
  • Whether you’re starting your journey in #Genomics or already have the basics, there’s lots to learn about the world of #GenomicMedicine. Be part of the #GenomicsConversation with us from 3 to 7 November to discover more.
  • Are you looking for ways to learn more about #Genomics and how to apply it in practice? Join us for a #GenomicsConversation from 3 to 7 November to increase your knowledge and connect with other like-minded professionals.
  • Unsure if #Genomics is relevant to your role? Discover how it’s revolutionising everyday healthcare and changing how we practise medicine. Join us in #GenomicsConversation week from 3 to 7 November to learn how it’s making a difference.
  • Join us from 3 to 7 November 2025 for the #GenomicsConversation. This year it’s all about creating connections. Learn how #Genomics is used in the NHS and how to become more confident when talking about it with your colleagues and patients.
  • There are plenty of ways to bring #Genomics into your CPD, including a host of online resources. Connect with the #GenomicsConversation from 3 to 7 November to take your first – or your next – step into #Genomics.

Targeted posts (where the profession is mentioned - for example, nurses, midwives, pharmacists, GPs)

Tip: Don’t forget to add your profession-specific hashtags to help boost your message. Feel free to swap out the URL with your own as needed.

  • Most of us in [insert profession], have heard of #Genetics, but what about #Genomics? Join the #GenomicsConversation from 3 to 7 November and learn how it’s making a difference in routine NHS care.
  • Think #Genomics isn’t relevant to you? [Insert profession], join us in the #GenomicsConversation from 3 to 7 November and check out these pioneers who are making #genomics a part of the NHS: [Insert profession-specific examples]
  • #Genomics is increasingly relevant in [insert profession] practice. Join the #GenomicsConversation from 3 to 7 November and meet the healthcare professionals who are incorporating genomics into their practice: [Insert profession-specific examples]
  • This 3 to 7 November is #GenomicsConversation week – a time for [insert profession] to learn about #Genomics and its role in #PatientCare. Find out what’s happening here: [insert link to your event details]
  • Calling all [insert profession]! How can #Genomics impact your patient’s journey? Join us from 3 to 7 November to hear how patient experiences have changed as a result of #Genomics.
  • Join us from 3 to 7 November for the #GenomicsConversation to learn the basics and get prepared to talk #Genomics with your colleagues or patients.
  • [Insert profession], are you looking for ways to learn more about #Genomics? Join the #GenomicsConversation from 3 to 7 November, where you can chart your own genomics journey.
  • This week is all about talking #Genomics. [Insert profession], join us to find out why a #GenomicsConversation is relevant in your practice and what you need to know.

FAQs

We answer some common questions about this year’s #GenomicsConversation week

What is the #GenomicsConversation week?

The #GenomicsConversation week is an awareness-raising campaign, which takes place each year. During the week, we feature a variety of informative and engaging activities for healthcare professionals to access and take part in. The goal is to uncover the many ways genomics is now shaping patient care and increase healthcare professionals’ familiarity with the topic.

When will it be taking place?

This year’s #GenomicsConversation week will take place from 3 to 7 November 2025.

Who organises the #GenomicsConversation week?

The #GenomicsConversation week is co-ordinated by NHS England’s National Genomics Education Programme, but events or activities can be organised by anyone (and are encouraged).

Our partners come from all NHS workforce groups and have one key aim: to raise awareness of genomics in healthcare. The growth and continuing success of the week is in no small part thanks to our partners and the enthusiasm of participants.

Who are the activities/events targeted at?

The activities are designed for any health professional who would like to learn a little, or a lot, about genomics and how it is becoming a part of routine practice.

Not everyone needs to know everything about genomics – but the right level of knowledge can make a huge difference to how we communicate with colleagues and patients. So, let’s talk genomics!

Where do the activities take place?

Many of the activities taking place during the week will be online and promoted through social media. Some of our partners may hold regional face-to-face events; these will be advertised through their social media platforms or website. We encourage use of the #GenomicsConversation hashtag so that content is easier to find and access.

Can I download #GenomicsConversation week images for use in my social media posts and promotional material?

Yes, you can. Our library of images for the week, when published, will be found on our Flickr channel.

I have a question that isn’t covered in this FAQs. Can you help?

Of course! You can contact us at any time by emailing the team.

Let’s continue the conversation

If you have been inspired by our #GenomicsConversation week, why not continue the conversation with your colleagues or patients? Please remember to share with us any events and activities planned for the months after so that we can all continue to talk genomics.

Need more help or support with your genomics activities? Please feel free to send our team a message.