Genomics Conversation - Week of Action

A Massive THANK YOU to everyone who took part in our #GenomicsConversation Week 2018. Let's hope next year is equally as successful!

Monday 5th March 2018 was the start of our first annual #GenomicsConversation, the Genomics Education Programme’s (GEP) week of action for nurses and midwives.

The aim of the week was to encourage the nursing and midwifery communities to engage with the GEP, their colleagues, patients or friends through social media and start a bigger conversation about genomics and its application in nursing and midwifery practice.

Key partners from within the nursing community helped us to facilitate the week and increase awareness within the nursing community. Activities were designed to get people talking to the GEP and to each other about genomics. They were also asked to pledge to share what they learned during the week with a colleague or their team.

Genomics in Nursing Film

The short film talks about how the term 'genomics' might seem unfamiliar to nurses, but in reality nurses are vital to the delivery of genomic medicine and are already contributing to incredible advances in treatment and care.

Activities

  • Four #GenomicsConversation podcasts were launched on SoundCloud to introduce nurses and midwives to genomics.
  • We held our first ever #GenomicsConversation Thunderclap to launch the weeks activities.
  • We organised a social media pledge campaign with enthusiasts spreading the message far and wide on social media.

Engagement

  • During the course of the week the website received over 12,000 page views.
  • Our first ever Thunderclap was a great success delivering a huge social reach with influential supporters from nursing including WeNurses, AgencyNurse and 6CsLive!.
  • Our four #GenomicsConversation podcasts were streamed over 80 times during week.
  • We received over 1000 views of our videos.

Website

12,000
Views

Thunderclap

200,000
Reach

Podcasts

80
Plays

Videos

1000
Views

Social

  • Our #GenomicsConversation hashtag was used over 600 times during the week and continues to be used now.
  • During the #GenomicsConversation week our social media posts received over 4,000,000 impressions from more than 1,000,000 people.

# Mentions

600

Impressions

4,000,000

Reach

1,000,000

WeNurses Chat

Topic: Nursing and Ethics in the Genomic Era

The topic of the discussion was the ethical implications associated with genomic medicine. Before the chat participants were invited to listen to a pre-recorded podcast with Anneke Lucassen who explored some of the ethical implications of genomic medicine.

Contributors

33

Tweets

231

Reach

3,900,000

Other Coverage

  • The #GenomicsConversation and week of action was mentioned in a blog covering Genomics in Nursing on the Royal College of Nursing website.
  • The week and # was mentioned in the weekly Genomic Medicine Centre news bulletin.
  • Lord Willis of Knaresborough attended an event with the Institute of Health Visitors and gave a presentation titled ‘Genomics for Health Visitors – Endless Possibilities’, this was well covered on social media with may attendees sharing images from the presentation.

We would like to hear about any events or activities you took part in during the week and also any pledges you made during the week.