Guidance and messaging to help you get the most out of this year’s genomics week of action

The fifth annual #GenomicsConversation campaign will take place on 20-24 June 2022 and we expect it to be the biggest and best week of action yet! This year, the event will focus on helping all healthcare professionals feel confident when talking about genomics with colleagues and patients alike.

Remember, you don’t need to know everything, but the right level of knowledge and confidence will make a huge difference. So join us, and let’s talk genomics!

If you want to learn more about the week, you can read our FAQs below.

Themes for the week

Monday 20 June

What is genomics? Why do I need to talk about it?

Tuesday 21 June

Common questions you may encounter

Wednesday 22 June

Recognise when genomics is relevant

Thursday 23 June

Get ready to talk about genomics

Friday 24 June

Key tips and takeaways

How can I get involved?

We really appreciate your support to help our message reach the whole workforce. Why not try some of the activities below, or come up with your own! Remember to link your activities in with the daily themes, too.

  • Produce an audio interview, vlog, or blog with a genomics specialist, or a healthcare professional who has seen genomics impact on patient care. We’d love to see all professions and workforce areas represented during the week!
  • Facilitate an interview with a healthcare professional who has recently learned about genomics. What are their thoughts for the future?
  • Take over a Trust Twitter account for a day or even the whole week. We can supply messages for you to post if you need help.
  • Facilitate masterclass events for a specific workforce group, such as the nursing and midwifery masterclasses held during 2020. These could feature expert speakers to educate your audience about what is happening locally in genomics.
  • Run webinars, presentations or Q&A videos aimed at a particular workforce group. Our website is full of educational content that you could promote and share during the week.

Remember to keep us updated so we can share news of your planned activities across our networks.

Social media, images and the #hashtag

Please include the #GenomicsConversation hashtag in all your posts about the week and, of course, please add any other relevant hashtags, for example, #genomics, #genetics, #FutureNHS, #TeamCNO, #GenomicsInMidwifery, #NHSMidwives, #HealthVisitors, #pharmacy etc…

Remember to tag @genomicsedu in your posts so that we can share and retweet your content.

You are welcome to use any of our campaign images for your posts, which are free to download from our Flickr album.

Sample messages

Need a message to use or adapt for your social media channels? Choose from a selection of targeted and non-targeted posts.

Non-targeted posts (suitable for all)

Save the date! Join @genomicsedu on 20 June for the next #GenomicsConversation week of action and ‘let’s talk genomics’: http://bit.ly/GenomicsConversation

Join @genomicsedu this June to learn the basics and get prepared to talk genomics to your colleagues or patients: http://bit.ly/GenomicsConversation #GenomicsConversation

A #GenomicsConversation can happen in so many places – from clinics to corridors and everywhere in between. Join @genomicsedu and ‘lets talk genomics’: http://bit.ly/GenomicsConversation

Are you looking for ways to talk about genomics with your patients or colleagues? During the #GenomicsConversation in June, @genomicsedu will help you recognise when genomics is relevant: http://bit.ly/GenomicsConversation

What is a #GenomicsConversation and why is it relevant to healthcare? In June @genomicsedu will show you what you need to know and how to be prepared: http://bit.ly/GenomicsConversation

What are the common genomics questions you might encounter from a colleague or patient? Find out what you need to know during the @genomicsedu #GenomicsConversation week: http://bit.ly/GenomicsConversation

What are the clinical clues to look for in a #GenomicsConversation? Want to get clued up on the questions you might encounter? Join @genomicsedu this June and ‘lets talk genomics’: http://bit.ly/GenomicsConversation

Does talking about #genomics make you nervous? What does the word even mean? Join the @genomicsedu #GenomicsConversation to boost your communication skills around genomics: http://bit.ly/GenomicsConversation

Don’t know what genomics is? Join @genomicsedu in June for their #GenomicsConversation campaign and learn the fundamentals: http://bit.ly/GenomicsConversation

I’m joining the #GenomicsConversation in June with @genomicsedu to learn about #genomics and its role in improving patient care and treatment: http://bit.ly/GenomicsConversation

Targeted posts (for specific groups)

Don’t forget to add your profession-specific hashtags to help boost your message.

Most of us have heard of #genetics in [insert profession], but what about #genomics? Join the #GenomicsConversation 20-24 June and find out what you need to know: http://bit.ly/GenomicsConversation @genomicsedu #genomics 

Think genomics isn’t relevant to you? [Insert profession], join the #GenomicsConversation with @genomicsedu, who will make it easy to get talking about genomics:  http://bit.ly/GenomicsConversation 

#Genomics is increasingly relevant in [insert profession] practice, but in what ways? What are the common questions you might encounter? Join @genomicsedu in June and find out what you need to know: http://bit.ly/GenomicsConversation #GenomicsConversation

20-24 June is #GenomicsConversation week – a time for [insert profession] to learn about genomics and its role in patient care. Find out what’s happening here: http://bit.ly/GenomicsConversation @genomicsedu  

Calling all [insert profession]. Join @genomicsedu this June to learn the basics and get prepared to talk genomics to your colleagues or patients: http://bit.ly/GenomicsConversation #GenomicsConversation

This week is all about talking genomics. [Insert profession], join @genomicsedu to find out why genomics conversations are relevant in your practice and what you need to know: http://bit.ly/GenomicsConversation #GenomicsConversation

FAQs

We answer some common questions about this year’s #GenomicsConversation week

What is the #GenomicsConversation Week?

Our #GenomicsConversation week takes place annually and features a variety of informative and engaging activities for healthcare professionals. The goal for the week is to spark a conversation about genomics and increase healthcare professionals’ familiarity with the topic.

When will it be taking place?

The #GenomicsConversation week will take place on 20-24 June 2022.

Who organises the #GenomicsConversation week?

The #GenomicsConversation week is coordinated by Health Education England’s Genomics Education Programme (GEP), but events or activities can be organised by anyone and are encouraged.

Our partners come from all NHS workforce groups and have one key aim: to raise awareness of genomics in healthcare. The growth and continuing success of the week depends on the efforts of the GEP, our partners and the enthusiasm of participants.

Who are the activities/events targeted at?

All health professionals who would like to learn a little or a lot about genomics and how it is becoming a part of routine practice.

Not everyone needs to know everything about genomics – but the right level of knowledge can make a huge difference to how we communicate with colleagues and patients. So, let’s talk genomics!

Where do the activities take place?

Many of the activities taking place during the week will be online. Some of our partners may hold regional face to face events; these will be advertised through their social media platforms or websites.

Can I download #GenomicsConversation week images for use in my social media posts and promotional material?

Yes, you can. Our library of images for the week can be found on our Flickr channel.

I have a question that isn’t covered in this FAQs. Can you help?

Of course! You can contact us at any time by emailing genomicseducation@hee.nhs.uk

Let’s continue the conversation

If you have been inspired by our #GenomicsConversation week, why not continue the conversation with your colleagues or patients? Please remember to share any events and activities planned for the months after the week with us so we can all continue to talk genomics.

Need more help or support with your genomics activities? Send our team a message at genomicseducation@hee.nhs.uk.